Last week, the Italian company Atlas Filtri marked 50 years of existence and operation with a series of remarkable events. Over the past half-century, Atlas Filtri has positioned itself as one of the world’s most renowned manufacturers in the field of water filtration, distributing its products to 90 countries around the globe.
Atlas Filtri is present in Bosnia and Herzegovina through its partnership with Nobel Corporation from Mostar, the market leader in the field of water filtration in the country. Nobel Corporation has been Atlas’s certified importer and partner for 12 years, and Atlas's filters are available at more than 50 sales locations through Nobel’s distribution network.
The central celebration was held in an unusual venue — the shoe museum in the historic Baroque villa Foscarini Rossi, which once served as a summer residence for Venetian rulers. Each guest received a gift - white sneakers, which were a required part of the dress code. It was amusing to see elegantly dressed ladies swapping their high heels for flat white sneakers. This was just one of many details that contributed to the special atmosphere of the evening, held under the motto: "Tonight we’re not only celebrating the journey that brought us here but also stepping together into the future."
The guests were addressed in an emotional manner by Atlas’s partners and owners, who were present with their families, representing three generations. Afterwards, the director of the Ninfa philanthropic foundation spoke, presenting the foundation’s mission. Family, unity, social responsibility, and support for the most vulnerable were themes interwoven throughout the evening.
Particular attention was drawn to the gift from Nobel Corporation in Mostar — a 5-liter bottle of Herzegovinian Blatina wine from the Andrija winery, with a birthday message engraved using special ACS Tornado technology.
Nobel Corporation from Mostar was the only company from the region to attend the celebration alongside representatives of Atlas’s partners from all over the world.
“This wasn’t just a celebration, nor just another birthday — it was a VIP event that reflects the entire business philosophy of Atlas, summed up in three words: ‘MADE IN ITALY!’”.
To share part of the event’s atmosphere, we’ve included a few photos in the gallery.
Manager.ba