In recent years, an increasing number of serious investors have been considering Atlantic products as a heating option, with many opting for Atlantic as their first choice. They are attracted by the product quality, energy efficiency, design, excellent cost-to-benefit ratio, service, warranties... Another key factor is the unique approach to business adopted by Nobel Corporation, the exclusive distributor of Groupe Atlantic products in Bosnia and Herzegovina. 

Last Friday, Nobel Corporation hosted a presentation at Hotel Monti on Mount Igman to showcase Atlantic’s innovative electric heating solutions. These products stand out for their superior heating performance, energy savings, modern design, and user comfort.

The event was attended by over 40 participants, including representatives of design firms, distributors, and prospective investors. Attendees were introduced to the latest innovations from Atlantic (Groupe Atlantic) and the partnership opportunities offered by Nobel Corporation.

A 25-year Old Partnership

Ivan Marić, Executive Director of Nobel Corporation, presented the company’s 25-year partnership with Atlantic. He noted that the first Atlantic convector entered the Bosnian market in 1996. Over the past 25 years, Nobel has achieved a market share of 40–60% with Atlantic convectors - All 75 rival brands together share less than 50% of the market.

In 2004, Nobel became the first company in Bosnia and Herzegovina that introduce free home delivery of convectors within 24 hours, expanding this service to water heaters in 2014. For two decades, Nobel has been a prominent and highly visited exhibitor at major trade fairs across the country, consistently showcasing Atlantic products.

Unique Brochure of Customer Experiences

Nobel Corporation proudly highlighted its brochure of Atlantic customer testimonials—a, document that featuring written feedback from hundreds of verified users across Bosnia and Herzegovina.

Over 70% of new Atlantic product sales annually come from referrals, according to analyses conducted since 2000.

Atlantic offers a diverse portfolio in Bosnia and Herzegovina, including 10 different programs of convectors and radiators available in various capacities, with some models offered in both horizontal and vertical configurations. In 2020, over 100,000 units of Atlantic convectors and radiators were sold in the country.

The failure rate for Atlantic convectors is just 0.2–0.4%, and for water heaters, it is 0.4–0.7%. On average, only 3 out of 1,000 installed convectors and 5 out of 1,000 water heaters require repairs within the warranty period.

These products come with a 24-month warranty and a minimum parts availability period of seven years beyond the warranty expiration.

Global Presence on Six Continents

Matija Puš, Sales Manager for Southeastern Europe at Groupe Atlantic, introduced Atlantic as a globally recognized leader in heating solutions.

Atlantic, a prestigious French brand, is known worldwide as a leading manufacturer of electric convectors, radiators, water heaters, and heat pumps. Founded in 1968, the Atlantic Group comprises 12 strategic brands, offering thermal comfort solutions in heating, water heating, air conditioning, and ventilation.

Atlantic operates 31 production facilities globally and has an extensive international presence. Its products are exported to six continents and over 120 countries.

Hallmarks of Atlantic Products

Durability and Comfort: High-quality products ensuring exceptional comfort.
Energy Efficiency: Compliance with ERP regulations and certified safety standards.
Design: Timeless aesthetics that fit seamlessly into any interior.
Value for Money: A worthwhile investment due to the longevity and quality of Atlantic products.
Local Offerings and Innovation

Sanjin Topić, Atlantic Brand Manager, presented the product range available in Bosnia and Herzegovina, highlighting opportunities for collaboration with designers and investors. He emphasized the benefits of equipping residential and commercial properties with Atlantic heating systems, including investment cost, heating efficiency, energy consumption, usage tracking, Wi-Fi control options, and ease of installation.

Participants were also shown a short documentary, “37 Days,” which demonstrates the resilience of Atlantic radiators in extreme conditions. The video featured a glass cube placed a top of an isolated mountain in British Columbia, where temperatures reached -30°C. An Atlantic radiator was installed inside the cube, and the video documented its performance over 37 days.

Ivan Marić concluded by affirming Nobel Corporation’s commitment to continuing such presentations and gatherings to showcase Atlantic and other Nobel solutions to designers and investors in the future.

Manager.ba